This time, ANNND joined hands with Hong Kong BLUE&PINK to help it realize the visual upgrade from 1.0 to 2.0. And in the process of brand evolution, aiming at the accurate investigation of the target audience about "the 80's and 90's new generation of parent-child families", as well as the analysis of the current IP trend, we have created the "Blue & Pink IP family".
Based on the brand's own positioning, we have created five different IP roles with different backgrounds, with little lions “Blues” and little Hippo “Pinky” as the protagonists. We have given them the identity of "children companion" to promote the development of brand stories, and passed on the brand values of "accompany, explore, play and grow". And relying on its own IP culture industry, through the integrated operation of multiple channels such as BLUE&PINK Kids Space (high-end theme children's Park), BLUE&PINK theme parent-child restaurant, "BLUE&PINK family" IP Culture products, films, etc., we jointly incubate super IP.