Looking for the innovative gene of Chinese traditional culture is a firm thinking point when we carry out the project of " HOYI EDUCATION CENTER". Just like the brand background of " HOYI EDUCATION CENTER", we hope that it has strong traditional attributes in brand vision and IP culture construction. Therefore, we try to give the target audience the idea of " EDUCATION CENTER ", and at the same time, we also give some new perceptions through the IP personalization.
Based on the exploration in brand association and Chinese elements, we take "crane" as the brand IP prototype, and incarnate it as a teacher of "HOYI EDUCATION CENTER". By creating an interactive space combine virtual and real, children will interested in learning and Chinese culture in an fun atmosphere.