找到与派对动物们的独特交流方式。 Unique ways to communicate with party animals.
客户信息：SOMEONE club 项目时间：2016
Service: Brand strategy / Illustration design / IP creation / Derivative development / Print design
Client: SOMEONE club
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Party Animal 系列作品是ANNND共和团队为“SOMEONE概念清吧”量身打造的“艺术×CLUB”跨界力作及创意推广策略。
The series works of Party Animal are the crossover works and creative promotion strategies of "Art × CLUB" tailored by ANNND team for "SOMEONE CLUB".
Party Animal原意指代的就是一群热衷于参加社交聚会的群体，而作为重庆九街地标性酒吧，SOMEONE的良性互动、极致视觉与前沿科技自然吸引到一大群“Party Animal”汇集于此。
Party Animal originally refers to a group of people who are keen on attending social gatherings. However, as the landmark bar of Chongqing 9THstreet, the positive interaction, extreme vision and cutting-edge technology of SOMEONE naturally attract a large group of "Party animals" to gather here.
In order to enhance the interaction between brand and consumer，and to realize brand differentiation promotion, our brand consumer groups and consumer characteristics were researched, and finally refined 7 kinds of representations of animals image with 7 kinds of consumers of "Party Animal" to match, the Party animals alive " animality " and "habits" from the concept, and through visual performance and promotion development, eventually become a representative brand spirit and 7 kinds of "Party Animal" exclusive visual symbols.
Meanwhile, the promotion concept of "Party Animal" is also deeply rooted in the SOMEONE member system and sales system. From this, exclusive member days and products of 7 kinds of "Party Animal" were created for Monday to Sunday, so as to achieve a high matching degree of emotional consumption, atmosphere consumption and the most basic consumption. No matter belong to domineering tiger, clever deer, noble leopard and other party animals all will wake up in the nightlife of SOMEONE CLUB and find a sense of belonging.