LIFE TURBO


LIFE TURBO
建立在热爱之上的秩序·自律·自由之地。
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服务内容:品牌价值重塑、品牌形象识别、
客户信息:LIFE TURBO
项目时间:
2018


Services: Brand Value Rebuild / Brand Identity 
Client:LIFE TURBO
Date: 2018

在这个混沌的世界中,我们必须遵循秩序,并在秩序中得到源源不断的能量;必须在秩序中自律,且在自律中获得自由。 

LIFE TURBO FITNESS CLUB,建立在热爱之上的秩序·自律·自由之地。 传达着“TURBO原理”的品牌精神内核,似早已为每一位前行之人储备好了坚持的能量。我们以此为艺术创作的原型并抽象简化,通过动态的形象表现将极速下的运动线条冶炼出力量的纯粹。 存在于矛盾空间的不断延伸的圆环是每一个热衷者的形象;流动线条使每一次将要触及到的终点都顺势而来。

In this chaotic world, we must follow order and obtain continuous energy in order; we must discipline ourselves in order and be free in discipline.

LIFE TURBO FITNESS CLUB is a place of order, self-discipline and freedom based on love. The core of the brand spirit that conveys the "TURBO principle" seems to have reserved energy for perseverance. We use this as the prototype of artistic creation and simplify it abstractly. Through dynamic image expression, we will smelt the moving lines under the speed of pure power. The ever-extending circle of existence in the contradictory space is the image of every enthusiast; the flowing lines make the end point that will be touched every time.
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