BLUE&PINK
蓝粉之家

0331案例-02
做孩子成长的陪伴者。
Be a companion for children's growth.


服务内容:品牌形象识别、品牌策略、IP创作 
客户信息:香港BLUE&PINK
项目时间:2018 


Service: Brand identity /  Brand strategy /  IP creation 
Client: : BLUE&PINK (Hong Kong)
Date: 2018

此次,ANNND共和携手香港BLUE&PINK,帮助其实现了品牌从1.0到2.0的视觉全面升级。并在品牌进化过程中,针对对“80、90后新一代亲子家庭”目标受众的精准调研,以及分析时下的IP趋势,我们为BLUE&PINK量身打造了“蓝粉之家IP家族”。 

This time, ANNND joined hands with Hong Kong BLUE&PINK to help it realize the visual upgrade from 1.0 to 2.0. And in the process of brand evolution, aiming at the accurate investigation of the target audience about "the 80's and 90's new generation of parent-child families", as well as the analysis of the current IP trend, we have created the "Blue & Pink IP family".

基于品牌自身定位,我们塑造出以小狮子BLUES和小河马PINKY为主角的形象与背景各异的5个IP角色,赋予他们“儿童陪伴者”的身份推动品牌故事的展开,传递出 “陪伴、探索、玩乐、成长”为主题的品牌价值观。并依托于自有IP文化产业,通过BLUE&PINK Kids Space(高端主题儿童乐园) 、BLUE&PINK主题亲子餐厅、“蓝粉家族”IP文化周边产品、大电影等多元渠道一体化运营,共同孵化超级IP。

 Based on the brand's own positioning, we have created five different IP roles with different backgrounds, with little lions “Blues” and little Hippo “Pinky” as the protagonists. We have given them the identity of "children companion" to promote the development of brand stories, and passed on the brand values of "accompany, explore, play and grow". And relying on its own IP culture industry, through the integrated operation of multiple channels such as BLUE&PINK Kids Space (high-end theme children's Park), BLUE&PINK theme parent-child restaurant, "BLUE&PINK family" IP Culture products, films, etc., we jointly incubate super IP.

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