DOROTHY

服装头图-05
一针一线的定制艺术。
Custom-made with every stitch.



服务内容:品牌形象识别
客户信息: 杰尼奥服装设计 
项目时间:2018


Service: Brand identity
Client: JIENIAO DRESS 
Date: 2018

高级成衣定制的气质与魅力,在于通过手工艺大师的双手,将时间与技艺的沉淀缝入时装的一针一线当中。因此,在设计之时,我们选择了最具有品类标志性的针线形象作为LOGO创作的视觉亮点,在穿针引线的细节中贯穿起“定制”品牌的精致与独特性;而文字部分的设计,去掉了一切多余的装饰,仅以“作者”的身份、随性的手写笔触,为每一件作品的呈现签上署名,珍存着手艺人最纯粹的初心。 

The temperament and charm of haute couture lies in sewing the time and skills into the fashion through the master craftsman’s hands. Therefore, in the design, we choose the most iconic category of needle and thread image as the visual highlight of logo creation, which penetrates the delicacy and uniqueness of "customized" brand in the details of needlework; while in the design of the text part, all redundant decorations are removed, and only in the identity of "author" and casual handwriting, we put the  signature to each work, cherish the purest original intention of the artists.


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