HOIN EDUCATION CENTRE | 合艺学塾


以传统文化营造生动的艺术教育生活。
Build a vivid educational and artistic life by traditional culture.

Curled A4 Paper Mockup
服务内容:品牌形象识别、品牌策略、IP创作
客户信息:申佳实业集团
项目时间:2019


Services: Brand Identity / Brand Strategy / Image Design
Client  SUNJIAGroup
Date: 2019

寻找中华传统文化中的创新基因,是我们在进行“合艺学塾”这个项目时一个坚定的思考点。正如“合艺学塾”的品牌背景,我们希望在品牌视觉及IP文化建设上本身是具有浓厚的传统属性,因此尽可能赋予目标受众对“学塾”的构想的同时,又通过IP的人格化去创造一些新的感知。

Looking for the innovative gene of Chinese traditional culture is a firm thinking point when we carry out the project of " HOYI EDUCATION CENTER". Just like the brand background of " HOYI EDUCATION CENTER", we hope that it has strong traditional attributes in brand vision and IP culture construction. Therefore, we try to give the target audience the idea of " EDUCATION CENTER ", and at the same time, we also give some new perceptions through the IP personalization.

基于品牌联想度与中国元素的探索,我们以“鹤”作为品牌IP的原型,并将其化身为一名“合艺学塾”的老师,通过营造虚实结合的互动空间,让孩子们在寓教于乐的轻松氛围中爱上学习,爱上中国文化。

Based on the exploration in brand association and Chinese elements, we take "crane" as the brand IP prototype, and incarnate it as a teacher of "HOYI EDUCATION CENTER". By creating an interactive space combine virtual and real, children will interested in learning and Chinese culture in an fun atmosphere. 
06_sketchbook
0402合艺案例整理-02
0402合艺案例整理-03
0402合艺案例整理-04
0402合艺案例整理-05
0402合艺案例整理-06
0402合艺案例整理-07
0402合艺案例整理-08
0402合艺案例整理-09
0402合艺案例整理-10
0402合艺案例整理-12
0402合艺案例整理-13
分享到:
RELATED PROJECTS
更多相关项目