The birth of JENO originated from the fanatical pursuit of "self-discipline, freedom and self". Therefore, when the whole brand vision is established, we try to achieve the multi-faceted expression on visual art through the unique understanding of "people and self-discipline life".
In the shaping of brand culture, we found that JENO and "leopard" have reached a high spiritual tacit understanding, and created as the main brand symbol, giving this animal with strength and speed, moderation and intelligent different lives and emotions. Therefore, we have created "JENO aliens" and "FAT aliens", respectively, implying two opposites in the process of self-discipline. Through role setting and story extension, we can enrich and interest the dullness brought by self-discipline, and transmit positive and optimistic beliefs and energy.