ANNND | 共和设计事务所


超级品牌智造厂——多元共生,和而不同
Super Brand Smart Manufacturing Factory——Diversity Symbiosis, Harmonious but Different.

服务内容:品牌策划
客户信息:ANNND DESIGN OFFICE 
项目时间:2020



Services: Brand strategy
ClientANNND DESIGN OFFICE
Date: 2020

ANNND共和创立12年之际,通过对品牌服务体系及多学科团队的重组,我们将“多元共生,和而不同”的精神哲学在品牌进化中化虚为实,并推进了“新共和”品牌形象识别的全面升级。储藏着不同能量、无限可能的字母N,在创新力的驱动下不断延生、集结,最终以“3N”的均衡形态成为品牌最有力的价值符号。 在品牌升级的过程中,我们在保留原有LOGO的视觉核心元素的基础上去繁从简,让新的品牌视觉锤更具有张力,且试图在共存、平衡的关系中,通过对字母N旋转180°的设计细节去表达我们“颠覆”与“探索”的决心,同时持以对未知与未来的热诚,让ANNND共和释放出更大的生长力量。

In the 12 years since the founding of ANNND , through the reorganization of the brand service system and multidisciplinary team, we have transformed the spiritual philosophy of “multiple symbiosis, harmony and difference” into brand evolution, and promoted the “New Republic” brand Comprehensive upgrade of image recognition. Stored with different energy and infinite possibilities, the letter N is continuously extended and assembled under the driving force of innovation, and finally becomes the most powerful value symbol of the brand in a balanced form of "3N". In the process of brand upgrade, we kept the original visual core elements of the logo simple and simplified, so that the new brand's visual hammer has more tension, and tried to rotate the letter N by 180 ° in a coexisting and balanced relationship. Design details to express our determination to "subvert" and "explore", while maintaining enthusiasm for the unknown and the future, let the ANNND republic release greater growth power.
ANNND 推导_画板 1
标志迭代_基础部分
ANNND 色彩系统-05
截屏2020-03-29下午4.11.04
截屏2020-03-29下午4.11.13
字体gif_不带红点
ANNND 0327-06
辅助图形文字介绍-16
标志迭代_斜杠辅助部分 (1)
ANNND 海报7-07
ANNND 9-10-10
ANNND 9-10-09
截屏2020-03-29下午4.12.04
ANNND 0327-12
ANNND 0327-13
ANNND 0327-14
fengmian
ANNND 作品集45-04
45
截屏2020-03-31下午5.13.08
ANNND 作品集集结-05
截屏2020-03-31下午3.03.12
ANNND 展览-02
luis-villasmil-VMS2j6hM3mg-unsplash副本副本
截屏2020-03-29下午4.13.24
分享到:
RELATED PROJECTS
更多相关项目