SOMEONE CLUB

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光影、音浪与灵魂的韵律表达
The rhythmic expression of light, shadow, sound and soul



服务内容:品牌策划、品牌形象识别、品牌价值重塑、品牌推广及传播
客户信息:SOMEONE club
项目时间:2014


Service: Brand strategy / Brand identity / Brand value rebuilding / Brand promotion and communication
Client: SOMEONE club
Date: 2014


在SOMEONE视觉元素的探索过程中,SOMEONE特有的品牌印象“摇曳光影”、“波动音浪”、“躁动灵魂”、“前卫风潮”让我们灵感不时闪现。 

In the process of exploring the visual elements of SOMEONE, the unique brand impression of SOMEONE, such as " Flickering light and shadow ", " Fluctuating sound waves ", "Restless soul" and " Avant-garde trend ", inspired us from time to time.

或许用最原始的艺术语言”线条”就可贯穿从VI到空间、从印刷品到动态视频乃至各种延伸图形的视觉呈现。固定两点相隔的长短距离却为风格的诞生留足了创作空间,在想法碰撞阶段,我们嗅到SOMEONE夜生活的时尚气息与灵动情调。因此,创作中的“线条”运动出了节奏韵律,运动出了独特前卫,将未来感与时尚感注满线与线的互动空间。 

Perhaps the most primitive art language "line" can be through from VI to space, from print to dynamic video and even a variety of extended graphics visual presentation. The length and distance between fixed two points leave enough space for the creation of style. In the stage of idea collision, we can smell the fashionable atmosphere and smart emotional from SOMEONE's nightlife. Therefore, the "line" movement in the creation gives the rhythm, gives the unique avant-garde, and fills the lines interactive space with future sense and fashion.


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