让每个纪念日都有仪式感。 Make every anniversary with a sense of ceremony.
Service: Brand strategy / Brand identity /
Brand value rebuilding / Brand promotion and communication
Client: The Shark Restaurant
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Part 1 ：品牌策略 鲨鱼餐厅的历史登场因拥有全亚洲最长的一体可视亚克力海水鱼缸、中国首个也是唯一一个拥有大型鲨鱼的会籍制高端会所而一炮走红；但仅以“新鲜感”作为吸引消费者的主要品牌因子，总会因市场层出不穷的选择和更新的“爆点”被替代。因此品牌面临未来发展路线规划课题，ANNND共和受品牌委托，对其进行综合诊断。
Part 1: brand strategy
The Shark Restaurant 's history was made famous by having the longest integrated visible acrylic aquariums in Asia, also the first and only high-end membership club in China with large sharks. However, only use "freshness" as the main brand factor to attract consumers will always be replaced by new "Point" and update market. Therefore, the brand is facing the issue of future development, ANNND is entrusted by the brand to make comprehensive diagnosis.
With the in-depth research on the brand consumer groups and consumption scenes, we propose to use "anniversary" as USP to enter and refine the new market. The emotional consumption, atmosphere consumption and the most basic consumption to achieve a high matching degree, we hope that the upgrade of the restaurant is a commemoration day experience for consumers.
Part 2: brand identity system upgrade On the brand image presentation, we still choose "shark", which is the most representative and the consumer cognitive basis, as the basic element of the new creation. By freehand sketch to abstract image, create a proper French restaurant with romance and delicacy.