Lifecamp is the largest indoor youth education camp in Chongqing. As the latest education brand of its parent company, ALL IN EDUCATION group, Lifecamp mainly provides professional, personalized and international vision education services for 6-15-year-old youth. The founders of Lifecamp hope that the visual system of the brand can reflect a sense of professionalism and trust with classical and academic ethos. On the other hand, as a profit educational institution, the brand needs to inject appropriate children elements to attract customers and clear brand positioning. We provide the solution to customers with a representational children image as a logo finally, and present it in the style of classical print to respond customers' requirements on style.