BOOK CENTRE OF CHONGQING | 重庆购书中心


让书籍阶梯在生活中变得真实。
Let The Book Ladder Become Real In Life.

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服务内容:品牌价值重塑、品牌策划、品牌形象识别、导视系统设计
客户信息:重庆购书中心有限公司
项目时间:2013



Services: Brand Value Rebuild /Brand Strategy /  Brand Identity / Way Finding System Design 
Client:Book Centre Of Chongqing
Date: 2013

重庆首个24小时概念书店,书店占地约9000平方米位于重庆最繁华的商圈之一,预以融合多种元素、构造不同体验方式,打造成为集聚人气的重庆新地标。
Chongqing's first 24-hour concept bookstore, covering an area of about 9,000 square meters, is located in one of the most prosperous business districts in Chongqing. It is intended to become a new landmark of Chongqing by integrating various elements and constructing different experience ways.

重庆购书中心独有的“夜读时光”恍如微光为城市的静谧缓缓倾注着舒缓温馨。没有浮躁、没有言语交流,它是重庆追溯文化的“归宿”,是“源泉”,也是每一场文字与情感的邂逅之地。象征着“书籍阶梯”的品牌形象,似早已为每一位读者备好了最精致的阅读之行。同时融合书店、创意生活馆、咖啡店,儿童专区等丰富业态,带来关乎生活、文化、与审美的所有。

The unique "night reading time" of Book Centre of Chongqing is like a glimmer, which brings soothing warmth to the quiet city. There is no impetuous, no verbal communication, it is the "destination" of Chongqing culture, is the "source", but also is encounter place of every text and emotion. The brand image symbolizing "book ladder" seems to have prepared the most exquisite reading tour for every reader. At the same time, it integrates the bookstore, the creative life store, the cafe, the children's area and other abundant business, bringing all that is about life, culture and aesthetics.
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