Services: Brand Value Rebuild /Brand Strategy / Brand Identity / Way Finding System Design
Client：Book Centre Of Chongqing
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重庆首个24小时概念书店，书店占地约9000平方米位于重庆最繁华的商圈之一，预以融合多种元素、构造不同体验方式，打造成为集聚人气的重庆新地标。 Chongqing's first 24-hour concept bookstore, covering an area of about 9,000 square meters, is located in one of the most prosperous business districts in Chongqing. It is intended to become a new landmark of Chongqing by integrating various elements and constructing different experience ways.
The unique "night reading time" of Book Centre of Chongqing is like a glimmer, which brings soothing warmth to the quiet city. There is no impetuous, no verbal communication, it is the "destination" of Chongqing culture, is the "source", but also is encounter place of every text and emotion. The brand image symbolizing "book ladder" seems to have prepared the most exquisite reading tour for every reader. At the same time, it integrates the bookstore, the creative life store, the cafe, the children's area and other abundant business, bringing all that is about life, culture and aesthetics.