LIFECAMP
生活教育营地

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具备信任感和历史感的教育咨询机构。
A highly reliable and historic education consulting organization.


服务内容:品牌形象识别、品牌网页设计
客户信息:Lifecamp教育咨询有限公司
项目时间:2018


Service:  brand identity/ website design
Client: Lifecamp Education Consulting Ltd
Date: 2018

lifecamp是重庆地区最大的室内青少年教育营地,作为其母公司启诚朗博教育集团旗下最新的教育品牌,主要面对6-15岁的青少年提供文化及艺术的专业化、个性化和具有国际视野的教育服务。Lifecamp的发起人希望品牌的视觉体系可以体现出带有古典和学术气质的专业感和信赖感,另一方面,作为一个赢利性教育机构,品牌需要注入适量的儿童元素以吸引客户和明确品牌定位。我们最终向客户提供了一个具有古典韵味的铜版画印章为logo的解决方案,配合明亮而富有时代感的色彩系统,以回应客户在调性方面的需求。

Lifecamp is the biggest interior teenager educational camp in Chongqing. As a new brand below the All in Education information consulting service Co., Ltd, Lifecamp basically provides professional and personalized education service to teenagers from 6 to 12. The initiator of Lifecamp expect that their VI could build a brand image which is professional, reliable, classic and academic. On the other hand, as a commercial education organization, the brand needs to be inject some “children elements” precisely to attract clients. We finally offer our clients a concrete children character as the domination of the logo. This character presents a classic engraving style, which is a good answer of the clients needs on brand’s tonality

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05-Premade-Scene
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05-工作牌
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Chongqing
重庆市江北区观音桥龙湖新壹街2栋1701

CHONGQING
1701, building 2, Longhu New 1st Street, Guanyinqiao, Jiangbei District, Chongqing

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