CHONGQING WALLET | 重庆市民通

用设计语言讲述城市热爱与人文情怀。

Use Design Language To Tell The City Love And Humanistic Feelings.

服务内容：品牌形象识别、品牌推广及传播

客户信息：重庆市政府

项目时间：2017

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Services: Brand Identity / Brand Promotion And Communication

Client：Chongqing Government

Date: 2017

作为一款在重庆市政府积极推动下应运而生的便民APP，“重庆市民通”给了我们一个用我们最擅长的设计语言讲述城市热爱与人文情怀的机会。

As a convenient APP created under the active promotion of Chongqing government, "Chongqing citizen pass" gives us an opportunity to tell the city love and humanity in our best design language.

基于其集消费、生活、金融服务等为一体的手机钱包的产品属性，我们以“WALLET”的首字母“W”为基础元素，经过深入重庆城市文化研究和对重庆市民城市印象角度进行开发，提炼出“山、山城”的情感契机去建筑“重庆”区域的专属性，得以创作出一个囊括视觉、功能、情感三个设计层面的有感知度及传播性的品牌形象。

Based on the collection of such as consumption, life, financial services for the integration of mobile wallet product attributes, we take the first letter "W" of "WALLET" as the base element, through in-depth research on Chongqing urban culture and Chongqing citizen impression to develop, refined "mountain, mountain city" emotional opportunity to build "Chongqing" regional specificity, to create a perceptional and communicability brand image include vision, function, emotional three design aspects.