The Shark Restaurant 's history was made famous by having the longest integrated visible acrylic aquariums in Asia, also the first and only high-end membership club in China with large sharks. However, only use "freshness" as the main brand factor to attract consumers will always be replaced by new "Point" and update market. Therefore, the brand is facing the issue of future development, ANNND is entrusted by the brand to make comprehensive diagnosis.
With the in-depth research on the brand consumer groups and consumption scenes, we propose to use "anniversary" as USP to enter and refine the new market. The emotional consumption, atmosphere consumption and the most basic consumption to achieve a high matching degree, we hope that the upgrade of the restaurant is a commemoration day experience for consumers.
On the brand image presentation, we still choose "shark", which is the most representative and the consumer cognitive basis, as the basic element of the new creation. By freehand sketch to abstract image, create a proper French restaurant with romance and delicacy.