海派健身
HEALTHPARK
Brand Identity


New visual brand image of fitness brand created on the basis of "Hi"
在“hi”的基础上营造出来的全新的健身品牌视觉形象
海派健身
HEALTHPARK
占位空白
项目类型:品牌视觉识别系统升级
年份:2007
客户:HEALTHPARK

Project Type:Upgrade of Brand Visual Identity
Year:2007
Client:HEALTHPARK

“HI”作为一个市场接受度及认知度都非常高的词汇,在传播过程中,读音也与海派品牌名“海”一致,兼具品牌寓意与联想性; 海派的“HI”符号,代表着品牌与受众之间友好、亲切的问候,去营造亦如相互陪伴,共同努力的伙伴、亲人般的品牌印象。

海派的“HI”符号,也代表着海派也将带领着受众勇敢地向他们所追求的自律、所热爱的生活积极迈进。整体构建出一个亲和的、开放的、有精神力量的全新形象。

"Hi" is a highly accepted and recognized word in the market. In the process of communication, the pronunciation is also consistent with the brand name "Hai" of Shanghai style, which has both brand meaning and association. The "Hi" symbol of Shanghai style represents the friendly and cordial greetings between the brand and the audience, to create the brand impression of partners and relatives who are also accompanied and work together.
The "Hi" symbol of Shanghai school also represents that it will lead the audience to stride forward bravely to the self-discipline they pursue and the life they love. Build a new image of affinity, openness and spiritual strength as a whole.
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ANNND DESIGN OFFICE
Chongqing
重庆市江北区观音桥龙湖新壹街2栋1701

CHONGQING
1701, building 2, Longhu New 1st Street, Guanyinqiao, Jiangbei District, Chongqing

400-6666-8888

©️ ANNND DESIGN OFFICE(2020)